Ben Chesters, MD clients at Hearst UK, explains why brand lift data appeals to advertisers and what makes it a must-have campaign optimisation tool.

The digital advertising industry has always been a fast-moving beast. But the speed at which technological innovation and audience behaviour are currently evolving brings a set of increasingly complex challenges.

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, Avya Chaudhary talks us through...

This Sunday (23 March) it will be five years since Britain was plunged into its first lockdown as a result of the global COVID pandemic.

For my column this month, I’d like to take you away from the hurly-burly of life in adtech, back in time just over 400 years, when the poet and cleric John Donne coined the phrase: “No man is an island”

The old adage that “marketers waste half of their media spend, but don’t know which half” is fading quickly as more of their advertising goes to highly measurable digital channels.

What precisely is an adtech stack, and how should you go about building one? We grab five minutes with Julia Linehan, founder and CEO of The Digital Voice, to find out.

The Digital Voice believes it is time to move beyond talking about genre equality. It is time to accelerate action.