INDUSTRY THOUGHT LEADERS
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Being your own PR,
Taking On The World And Warm Hugs
Rosie Hutchinson, Senior Events and Content Executive, The Digital Voice™ believes that the Female Leaders' Bar, at MAD//Fest 2023, has changed the game.
Owen Hancock, RVP Marketing impact.com EMEA, takes a look at some of the partnership hot topics that are likely to frame and shape the company’s annual industry leadership event.
Hopefully, Data Privacy Day on January 28 gave all of us in the industry an opportunity to take stock and think for a moment about the core principles of data privacy, and the extent to which we follow them.
The best technology is rarely only useful for one thing, which is why there is a rich history of spin-off innovations that find essential applications of their own.
“Build trust by aligning your brand’s values with those of your audience. Share your story, demonstrate social responsibility, and foster meaningful connections.”
Piero Pavone, CEO at Preciso, fills us in on the rise of native advertising and some of the latest adtech innovations transforming this space
Media buying teams are adding a major new dimension to their plans: creative. In the past, creative agencies would deliver pre-baked assets to media agencies.
“Put Privacy First” is the theme of this year’s Data Privacy Day, which falls today (28 January).
In a recent episode of MarTechEdge, Peter revealed how GumGum is rewriting the playbook with attention metrics, AI-driven contextual solutions, and a consumer-first mindset. It’s not just advertising—it’s advertising redefined.
Thomas Bailly is the recently-appointed Director of Global Agency Development at Utiq. His career spans almost two decades, with previous roles at companies including Microsoft, AOL/Verizon Media, Twitter, and Pinterest,
