The old adage that “marketers waste half of their media spend, but don’t know which half” is fading quickly as more of their advertising goes to highly measurable digital channels.

What precisely is an adtech stack, and how should you go about building one? We grab five minutes with Julia Linehan, founder and CEO of The Digital Voice, to find out.

The Digital Voice believes it is time to move beyond talking about genre equality. It is time to accelerate action.

Julia Linehan, CEO and founder of The Digital Voice™, reflects on adtech industry reactions to International Women’s Day 2025

Below, leaders from across the media, marketing and advertising world share their views and comments on what needs to happen next and what we can all do, regardless of our gender, to move towards a more balanced gender parity…

The UK Stop Ad-Funded Crime Group (UKSAFC) is launching a consultation on a forthcoming initiative to tackle ad fraud.

Amassing billions of views across its ever-expanding library of content, YouTube has been a stalwart of the internet since its relative infancy.

This article aims to provide a primer of the main data signals available for curators rather than the final word on which ones to use in campaigns. Smart curation technology will continue increasing its scope – including, for instance, the addition of ad creative and conversion data.