FRESH OFF THE PRESS
The news that rocked the AdTech world - always on, always on point.
LATEST PRESS RELEASES
As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences
TV, radio and publishing group DPG Media is launching a measurement solution for connected TV (CTV) on Flemish streaming platform VTM Go, in partnership with Brand Metrics.
Jellyfish has unveiled its Share of Model Platform – a first-of-its-kind solution that enables companies to analyse how different Large Language Models (LLMs) perceive their brands, products and services.
The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future.
Following other European launches, Austria becomes Utiq’s sixth operational market.
Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for advertisers.
The award-winning partnership was the first between an airline and a supermarket coalition loyalty programme
In partnership with Impact.com, Foot Locker has launched Foot Locker Storefronts, a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media.
Digital marketing business Jellyfish has announced a partnership with Japan Airlines to create an entirely new look and feel for the brand. For this partnership, Jellyfish worked alongside the airline’s international marketing team to develop a new graphic system that expands the power and flexibility of the brand’s visual identity for audiences outside of Japan.
Singapore – SeenThis, an adaptive streaming specialist, has expanded to Hong Kong as part of its further venture into North Asia. To oversee digital campaigns in Hong Kong and Taiwan, SeenThis appointed Angel Wong as commercial director.
As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences
TV, radio and publishing group DPG Media is launching a measurement solution for connected TV (CTV) on Flemish streaming platform VTM Go, in partnership with Brand Metrics.
Jellyfish has unveiled its Share of Model Platform – a first-of-its-kind solution that enables companies to analyse how different Large Language Models (LLMs) perceive their brands, products and services.
The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future.
Following other European launches, Austria becomes Utiq’s sixth operational market.
Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for advertisers.
The award-winning partnership was the first between an airline and a supermarket coalition loyalty programme
In partnership with Impact.com, Foot Locker has launched Foot Locker Storefronts, a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media.
Digital marketing business Jellyfish has announced a partnership with Japan Airlines to create an entirely new look and feel for the brand. For this partnership, Jellyfish worked alongside the airline’s international marketing team to develop a new graphic system that expands the power and flexibility of the brand’s visual identity for audiences outside of Japan.
