FRESH OFF THE PRESS
The news that rocked the AdTech world - always on, always on point.
LATEST PRESS RELEASES
Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region.
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology.
GumGum has released results of a study showing that 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads.
Privacy and personalisation continue to be the name of the game in 2025 so far.
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertis
Adaptive streaming technology company SeenThis has joined Amazon Ads’ Partner Network and has been certified as a third-party ad serving solution on ADSP.
At the heart of the campaign lies the spirit of omotenashi — the Japanese tradition of selfless hospitality.
As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences
TV, radio and publishing group DPG Media is launching a measurement solution for connected TV (CTV) on Flemish streaming platform VTM Go, in partnership with Brand Metrics.
Jellyfish has unveiled its Share of Model Platform – a first-of-its-kind solution that enables companies to analyse how different Large Language Models (LLMs) perceive their brands, products and services.
Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region.
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology.
GumGum has released results of a study showing that 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads.
Privacy and personalisation continue to be the name of the game in 2025 so far.
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertis
Adaptive streaming technology company SeenThis has joined Amazon Ads’ Partner Network and has been certified as a third-party ad serving solution on ADSP.
At the heart of the campaign lies the spirit of omotenashi — the Japanese tradition of selfless hospitality.
As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences
TV, radio and publishing group DPG Media is launching a measurement solution for connected TV (CTV) on Flemish streaming platform VTM Go, in partnership with Brand Metrics.
