The Human Side of AI
with Suzanna Chaplin, CEO of esbconnect
In our latest episode, hosts Julia and Kasey get into the big scary world of AI... or is it? We're joined this episode by special guest Suzanna Chaplin, CEO of esbconnect, as she sheds some light on the reality of artificial intelligence and automation.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are parenthood and AI fears. Please listen responsibly and check out our resources.
Episode Resources
That'sAI: Parenting in the age of AI
TowardsDataScience: Advantages and Disadvantages of AI
Forbes: The 15 biggest risks of Artificial Intelligence
'The Human Side of AI: Learning to Live with the Machines' on the Off Record, On Point blog
Interested in appearing on our podcast as a guest? We're looking for season four stars to spotlight – if you're up for authentic, open conversation and ready to share your brilliant thoughts and ideas,
get in touch today!
About Suzanna and esbconnect
Suzanna is CEO of esbconnect, a role she assumed when she led a management buyout of the company in 2003, after almost nine years with the firm. Since then, she has transformed esconnect from a legacy email marketing company into a strategic data and technology business that’s helping brands overcome today’s marketing challenges, while remaining centred on email. Suzanna’s vision was to recognise that the humble email address is the passport to the internet.
Prior to esbconnect, Suzanna spent just over five years at Freemax Media, working on lead generation and business development by building in-depth partnerships across Freemax Media’s in-house brands. Suzanna also managed and grew Freemax Media's expansion into overseas markets, including Denmark, Italy and Spain, and built and managed a diverse portfolio of accounts across many different verticals, including Land Rover, Halifax, House of Fraser and Achica.
esbconnect equips brands with the tools and strategies they need to better target and connect with customers, delivering rich insights for brands, with its platform reaching some 17m consumers across the UK and tracking opens and click-rates of 50m emails each month. Their Inbox Intelligence provides valuable insights, enabling brands to understand their customers, expand their first party data, and create personalised marketing campaigns across offline and online channels. As a strategic partner, esbconnect helps brands navigate the challenges of a changing digital landscape, unlocking new opportunities for growth and delivering exceptional results. esbconnect have helped more than 600 brands grow, including the likes of Clarks, Tails and Hello Fresh.
