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Digital advertising is a whirlwind of acronyms and unusual terms. From SSPs to IVT and ROI, those new to the business can find it a confusing place built on abbreviations, advanced technologies and fast-moving innovations. Getting to grips with these can be a challenge.
AI is playing an increasing role in creating, scheduling, and analysing social media content – Senior Social Media Executive Sherebano Anverally explains how you can save time whilst maintaining a human touch by leveraging AI in social media.
In 2025, as the industry stands at a crossroads whilst innovation snowballs and scrutiny rises, it's going to matter to get your adtech stack right. Lead Content Writer Tommy Melville delves into top trends this year and the tech you need.
