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2025 is a year rich in trending adtech themes, new products, innovation, and bombshell news. We’ve seen the ruling on Google’s open web monopolisation, increasing consumer calls to champion privacy, culture and authenticity, the rapid ongoing expansion of the partnership economy and the meteoric rise of CTV - among man
Digital advertising is a whirlwind of acronyms and unusual terms. From SSPs to IVT and ROI, those new to the business can find it a confusing place built on abbreviations, advanced technologies and fast-moving innovations. Getting to grips with these can be a challenge.
AI is playing an increasing role in creating, scheduling, and analysing social media content – Senior Social Media Executive Sherebano Anverally explains how you can save time whilst maintaining a human touch by leveraging AI in social media.
