ARCHIVED News

The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before. 

London UK, 5th July 2022 – Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) and viewability.

GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, Verity, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone.

It’s been a busy start to the year for adtech vendor, Adnami, which today announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network Ad4Good and television channel TF1, including flagship title TF1info.fr.

The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow in H2.

The cyber safety and intellectual property protection company will help the nation’s leading media agency to prevent ads ending up on pirate sites

Attention-based ad tech vendor, Playground xyz, has appointed Jessica Teasdale and Ali Baker as it continues on its rapid growth trajectory, positioning itself at the forefront of the attention space with its meaningful campaign measurement data and insights.

The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami continues to invest in critical European markets

Cavai, the leading conversational advertising cloud, has appointed Mats Persson as CEO. The appointment comes as Cavai’s presence continues to expand globally, with the innovative ad tech company continuing to introduce pioneering products and enjoying ever-growing numbers of top brand clients and partnerships.

Cavai, a conversational advertising cloud, and Azerion, a digital entertainment and media platform, yesterday announced the launch of conversational in-stream video, claiming it to be a world-first format.

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relevant intrinsic in-game advertising in a brand-suitable environment. 

The cyber safety company has driven an enormous uptick in compliance, preventing ads from appearing on pirate sites whilst helping to put an end rogue affiliate marketing initiatives

New data-driven capability equips brands with the resources to identify meaningful, attention-commanding media experiences

GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform.

Verasity, a blockchain-based ad tech solution built to prevent ad fraud across online video content through its patented ad stack VeraViews, is delighted to announce the appointment of Dan Hodgson as Director of Business Development.  

The partnership aims to deliver a new calibre of ad experiences in the fast-moving CTV space, says GumGum. The partnership will combine GumGum’s In-Video product with Invincible’s large catalogue of CTV inventory across its O&O FAST Networks and flagship streaming television platform Galxy TV, allowing opportunities to maximise video revenue.

 Optable, a SaaS data collaboration platform and clean room solution designed for the advertising ecosystem, today announced the introduction of Flash Nodes, a new tier of Data Collaboration Nodes (DCNs) that will allow Optable customers to invite their own clients to collaborate securely and privately around audiences at no cost to the invited partner.

IP protection and cybersafety company White Bullet logged enormous reductions in programmatic advertising to illegal, ad-funded piracy websites across Europe during 2021, according to a new analysis of its demonetisation programmes.

Exit Bee, the leader in micro-moment advertising, has further strengthened its team with the appointment of Neil Stewart as Business Development Director.

Neil is tasked with bringing new advertisers and publishers to the groundbreaking Exit Bee ad format, as well as setting up and managing new programmatic revenue streams and liaising with agency trade desks and demand- and supply-side platforms.

impact.com’s flagship event will bring together industry leaders, innovators, analysts, and trendsetters from across the partnerships industry to discover, network, and exchange ideas for business growth.

Conversational formats delivered key insights alongside dramatically improved dwell time and reduced bounce rates

GumGum, a contextual-first global digital advertising platform, today announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA), and will play a more strategic role in helping build guidelines that increase trust and transparency and shape the advertising industry across contextual, brand safety and suitability.

London UK 11th MAY 2022: ​​impact.com, the leading partnership management platform, has announced the appointment of Mike Head as Chief Revenue Officer (CRO) and Jenna Mills as Director, Public Relations, having also promoted Cristy Ebert Garcia to Chief Marketing Officer. 

Highlights from the quarter include launch of The Partnership Economy book, expansion of client portfolio with over 200 new clients, key acquisition, new product innovations, and two c-suite appointments

High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising

impact.com, the leading partnership management platform, announced today a strategic secondary investment of approximately $100 million from W Capital Partners (“W Capital”) and Providence Public. 

High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising

Harmen Tjaarda, the co-founder of JustPremium, a GumGum company, is set to become Managing Director of GumGum Belgium, Netherlands, Nordics and Spain.

Building on a great first year of delivering for marketers worldwide, multilocal is continuing with the significant expansion of its team, announcing today the appointment of Lola Oguntokun as People Director and Charlie Parkes-Patel as Sales Director.

If you’ve been on the internet recently, chances are you’ve come across non-fungible tokens, better known as ‘NFTs’ – blockchain-issued assets that each have unique qualities, unlike traditional cryptocurrencies. Hailed as everything from a transformation in digital art storage and ownership, to a generational transfer of wealth, NFTs have captured headlines worldwide for their eye-watering valuations on the secondary market.

Award-winning email ad server and SSP Passendo has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – following significant growth and investment of €2.3 million late last year.

GumGum, a contextual-first advertising technology company, has revealed that it is working with the Ad Council on a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine Crisis Relief Fund through GlobalGiving.

Tailify has appointed Julia Burton Brown as Commercial Director as it spreads the word about the radical impact of its behavioural science technology on the creation and execution of influencer marketing.

Building on a great first year of delivering for marketers worldwide, multilocal is continuing with the significant expansion of its team, announcing today the appointment of Lola Oguntokun as People Director and Charlie Parkes-Patel as Sales Director.Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.

The news comes as Passendo helps an increasing number of publishers worldwide boost their commercial potential; with strong and growing demand from the US and UK markets in particular.

GumGum, a contextual-first advertising technology company, has revealed that it is working with the Ad Council on a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine Crisis Relief Fund through GlobalGiving.

Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company. It also announced the hiring of Sean Badlishah as Managing Director for Asia-Pacific, to lead and grow the team servicing the company’s regional clients and drive geographical expansion.

Adverty, the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth.

The appointment accompanies significant international expansion at the leading conversational advertising cloud

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.

Ad curation specialist unveils new website, key partnerships and aims to double size of team in next six months.

London, UK 22nd March 2022: Cavai, the leading conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC. The appointment comes as Cavai’s presence in APAC grows rapidly, with business expanding across the region and as it enjoys growing numbers of productive partnerships with both agencies and publishers.

Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue

Press Releases

Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox.

Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from  Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics  and selected in Latin America markets. 

Esports-focused video blockchain protocol Verasity has appointed Perry Smith, formerly of Hotdrop, as its new Head of VeraEsports.

IP protection company White Bullet says its collaboration with the Sygnal Association in Poland, designed to prevent ad-funded piracy, is having a significant impact, with its latest Ad Funded Piracy Report showing marked reductions in ad-funded piracy in Poland.

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO David A. Yovanno, which explores the collaborative relationship between businesses and their partners. It provides actionable insights for businesses to reach objectives, such as securing new-to-file customers, increasing brand awareness, growing company revenue, and more. 

Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.

VeraEsports, a competitive Esports and video streaming platform powered by Verasity, has been named Official Esports Partner and exclusive content platform for the VALORANT Champions Tour (VCT) Asia-Pacific (APAC), Southeast Asia, Challengers 2022.

VeraEsports, a competitive Esports and video streaming platform powered by Verasity, returns for another year with leading NFT-based online video game Axie Infinity for the GalAxie Cup 2022. VeraEsports will be the official exclusive broadcaster and official Esports platform partner of the online tournament.

The unique format combines the power of moving images with the interactivity of one-to-one dialogue to drive optimal attention

New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising

The cybersecurity and intellectual property protection company’s integration with Silverbullet’s engine prevents programmatic ad dollars being wasted on pirate sites

London UK, Jan 27th 2022: Partnership management platform, impact.com, has announced 48 new hires in the first month of 2022, as well as plans to appoint over 500 new members of staff as incremental new positions following acquisitions, deals and partnerships. Within this group of new starters, there have been two key hires of Natalie Elliott as Event Marketing Manager and Annija Strauss who joins as Partner Development Manager.

White Bullet brings in raft of new hires following increased demand for its services globally

London, UK, 25th January 2022: IP protection and cybersecurity company, White Bullet, today announces the appointment of a number of new members of staff to its rapidly growing team tackling advertising funded digital piracy.

Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a subsequent review of partners undertaken by the premium publisher.

Independent media group, Oxidise, has appointed Matt Franceschi as Deputy Managing Director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022. 

Adverty AB (publ) and Wolves Interactive, a leading Istanbul-based developer of mobile racing games, today announce a partnership which brings Adverty’s multi-patented In-Play™ ad technology to Wolves’ global hit Motorbike - Traffic Racer.

Adverty AB (publ) and Blayze Games, a US-based developer of mobile First Person Shooter (FPS) games, today announce a partnership that sees Adverty’s multi-patented In-Play™ ad technology integrated into hit Blayze titles Bullet Force and Forward Assault, which boast more than 30 million global downloads combined.

Ad-tech company Adnami has appointed Jørgen Gosvig as Chief Financial Officer (CFO) as it readies itself for further growth and expansion across Europe. 

Jørgen will play a key role in the ongoing development of the company’s strategy; communicating with its board and working with future funding processes. 

Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year.

Audience and content alignment forms a key aspect of the strategy, enhancing reach, brand awareness and recognition. With in-house and cross-agency teams working together, tmwi will oversee the integration of paid social within the brand’s overall marketing and media strategy. 

Verasity is pleased to announce that its Proof of View technology has passed its examination by the People’s Republic of China National Intellectual Property Administration—becoming the first ad tech module based on blockchain technology patent approval in China.

Danish ad-tech company Adnami has this week announced that it is entering the Vietnamese market. One of the world’s leading providers of high impact advertising, Adnami helps brands and publishers to reach consumers easily through scalable high impact campaigns, traded seamlessly through the leading programmatic media platforms. 

Blockchain and ad-tech leader, Verasity, announces that Elliot Hill has joined its growing team to lead communications, PR, and content strategy. Elliot has worked in blockchain, PR and communications since early 2017, having previously worked with the likes of the Cardano Foundation, Occam Finance, Sygnum digital asset bank, Mode, and many other start-ups and established blockchain projects. 

Partnership management platform, impact.com, has welcomed in the new year with a new global parental leave policy, which outlines the enhanced support that it provides to eligible employees when they become parents or take on parental responsibility.

The new website, which now introduces new feature pages for the VRA token, the VeraWallet, VeraEsports, Verasity's proprietary ad-tech stack, and a brand new offering in the NFT space, is the most significant brand transformation that the blockchain ad-tech leader has made to date.

Following a raft of integrations with major programmatic advertising platforms, White Bullet brings in veteran Dickinson to oversee adtech partnerships

The collaboration brings Adverty's in-game inventory locally to Latin America, where countries such as Brazil and Mexico already are amongst the top in Adverty’s current game portfolio in terms of reach.

Tech company Adnami has announced that it is to receive funding from the Innovation Fund Denmark programme, ‘Innobooster’, an initiative led by the Danish government and designed to support innovative development projects within startups.

impact.com, the leading partnership management platform, has announced the appointment of a number of new Business Development Representatives in EMEA.

Adverty today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues its expansion into key markets globally.

Attention measurement company Lumen Research and contextual advertising business Seedtag have produced the findings in a white paper The Power of Contextual in the Attention Economy.

As part of Asia Video Industry Association 's annual Asia Video Summit, White Bullet Solutions Limited's Founder, Peter Szyszko recently discussed the latest research around advertising in piracy and how we can address this issue.

Adverty partners with Smart AdServer, making it easier for advertisers to reach in-game audiences by expanding the size of their programmatic supply.

Some of our wonderful clients comment on the upcoming content trends for 2022 in AiThority.Com’s Prediction Series!

Hear it from the market leaders including Janicke Holst Eckbo from Cavai , Michael Follett from Lumen Research Ltd, Niklas Bakos from Adverty, Peter Szyszko from White Bullet Solutions Limited and Owen Hancock, from impact.com.

The Digital Voice bagged an honorable mention at the PR News Platinum PR Awards 2021!

 James Leonard from tmwi among other experts from the industry shares his take on the importance of first party data along with other predictions for the upcoming year!

tmwi has been appointed by cloud-based business trading platform, Zupa to drive awareness following a competitive pitch. Initially, work will be focused on the education, care and contract catering sectors.

Cavai have announced their new partnership with Azerion, Italy as they continue to evolve and spread the message of conversational marketing across Europe.

Justin Wenczka, CRO at Verasity talks about creating security & transparency through blockchain in the Life in Digital podcast brought to you by Sphere Digital Recruitment.

The Digital Voice Founder and CEO, Julia Linehan speaks at the CMO Leadership Summit about the holy grail of B2B PR ! 

Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s®

Adverty has been awarded its third United States patent for its advanced BrainImpression™ advertisingtechnology. A ground-breaking method for determining adviewability and impressions within complex gaming environments.

The fastest growing #digital platform in Europe, Azerion has taken Inskin Media under its wings to further Inskin Media’s growth in the European landscape! 

“Inskin Media’s story is one of #innovation, quality and growth, and so Azerion - as one of the #fastestgrowing #mediaplatform #businesses in Europe - is the ideal home for us.” 

Looking forward to see Inskin make big waves in the European industry. 

impact.com brings convenience for HubSpot users with amazing integrated features that will help you find new partners, automate tasks, track value of existing partners and much more! 

Hear from our very own PR expert, Julia Smith, a leadership club member of mediaspace.global and also member of The Women in Programmatic Network in an excellent interview with #Mediaspace.

A-dnami appoints new publisher and agency sales directors To strengthen London team. 

Find out what's to come for this terrfic bunch!