Managing Stress with Nicki Coe

Managing Stress with Nicki Coe blog


According to the World Health Organisation (2023), everyone experiences stress to some degree, and it’s important to remember that it’s “a natural human response”.


We can’t put pressure on ourselves to eliminate stress – it’s an ingrained biological response that has ensured the survival of our species! The goal instead is to become more aware of our stress triggers and patterns, and therefore be able to better manage it. So let’s break stress management down into two slices: how to become more aware of your stress, and how to take action on managing it.


AWARENESS


It might feel silly to ask yourself what stresses you out, because surely you already know those answers. Or do you? Perhaps you’d list things like, the traffic, your noisy neighbour, a busy email inbox etc. And all of that is true. Those can be stress triggers. But do you know
why they make you stressed? In order to tackle the outcome, that’s the information you need. 


Step 1 - Write it down


Get a notebook, or start a new note in your phone, and whenever you feel stressed, write down the trigger that prompted the feeling.


Step 2 - Ask yourself why


Take a minute and think, ‘why does this bother me?’ Take the example below:


I’m stressed because my train is delayed. Why does that bother me?


This stresses me out as I don’t want to be late to my work event, because my colleagues will think I’m not pulling my weight. 


Ah… So the stressor isn’t really the train being late, it’s that you don’t want your colleagues to think you’re not doing your part when you turn up late.


Step 3 - Spot the patterns


When you identify the underlying reasons for the stress, it can help you start to make sense of it, and why it comes back time and time again.


Step 4 - Take the Saboteur test


Our Saboteurs are the negative voices in our head that create all of our stressors.
Take the test here and get the reasoning behind the patterns you’ve spotted. Understanding your stress reaction is half the battle. You’re halfway there!


ACTION


Now that you understand your stress, here’s some tips to build into your routine to support that new awareness and help tackle your Saboteurs.


Tip #1 - Remind Yourself


Have a list of your Saboteurs on your desk, on your bathroom mirror, on your phone; anywhere that helps you keep them front of mind so you can interject them when they pop up. 


Tip #2 - Curate Your Routine


We all know good sleep, diet, movement and hydration are essential to feeling our best. Make sure you’re prioritising healthy habits and don’t ignore these fundamentals. These give us more energy and a better headspace, naturally reducing our stress reactiveness.


Tip #3 - Find Your Joy


Joy is important! It’s good for the mind, body and soul. Whether that’s making plans with people you love or just dancing in the kitchen while you make a cuppa; finding things that lift your energy and mood has powerful ripple effects.


Tip #4 - Take A Leap


It’s time to try something new! Go to an event you’ve not been to before, take a new class, join a new group; finding things that take us out of our comfort zone gives us a fresh perspective and is great for our confidence.


The steps may be simple, but the result is what shines. We all get stressed from time to time – it’s only natural. Tackle your stress before it starts by setting yourself up for success, and then when the stress rolls in, you’ll find yourself far better equipped to manage it so it doesn’t affect your day to day.


LunaLion's Nicki Coe Headshot

Nicki Coe works closely with The Digital Voice. Running regular 1:1 sessions with our leadership team and hosting workshops for all our permalancers. As a coach, Nicki works with a range of business owners who are ready to take themselves and their team to the next level. She also runs her own marketing agency, LUNA + LION, so understands the rollercoaster of running a business.

Sign up for our newsletter!

More from our team & client partners

The Credibility Premium: Why AI has just made riding solo impossibly expensive
August 14, 2026
For the last twenty years or so, brands have been rightly obsessed with their search rankings. But in the time it takes for consumers to completely reinvent their online research habits – which it turns out wasn’t very long at all – it has become clear SEO was the easy part.
Creator marketing: The growth engine brands can no longer afford to ignore
August 13, 2026
There was a time when creator partnerships were considered a ‘nice-to-have’ in supporting a marketing campaign. They were great for achieving an extra few likes and comments across social platforms, but rarely were creators considered central to an ad campaign, never mind a long-term growth engine.
Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions
August 12, 2026
While brand safety and brand suitability help advertisers avoid harmful environments and align campaigns with brand values, Customer Suitability asks whether a video placement is right for the customer viewing it. Parallel combines proprietary AI, large-scale data sets and digital twins – synthetic replicas of consumer
Andy Squire, Brave Ads: “AI replacing traditional Search? It’s not as simple as that”
August 10, 2026
NDA spoke recently with Andy Squire, RVP Sales EMEA at Brave Ads, about the rapid evolution of the Search marketplace and how marketers can reassess their strategy for discoverability…
Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™
By Ren Bowman August 6, 2026
Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google Ads integration for Performance Max to generate media
Tinder ‘Dump Traditional Dating’: Alternative fourplay | The Digital Voice™
By Ren Bowman August 6, 2026
Oh the joys of online dating…are there any? Not according to many of those we know but maybe, just maybe Tinder has the answer, with its Double Date feature.
How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world
July 25, 2026
Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention. It's time to stop treating LinkedIn as a nice to have.
Stop the scroll: how to win at SEO in the age of AI search | The Digital Voice™
May 14, 2026
How people seek and find information, optimising for the front page of search engines is no longer optimal. GEO has made technical SEO more important than ever.
Journalism and Gen-Z: What is the future of the profession, and will AI be friend or foe?
May 14, 2026
As of 2026, approximately 45% of workers have AI anxiety: they fear that in the near future AI will make their job obsolete. From the perspective of a Gen-Z student beginning to consider what her career might look like, Tabitha Bonner looks at the adapting role of journalists.
Show More