From Bland to Blooming: Redefining Marketing

with Paul Evans, Consultant CMO and Founder at SixtyForty Marketing

The penultimate episode of our third season of Off Record, On Point has landed! Join hosts Julia and Kasey as they dive into Generative AI, vanilla content, and why everyone should be a marketer with Paul Evans, consultant CMO and founder of SixtyForty Marketing. If you want to take your marketing From Bland to Blooming, don't miss this episode! 

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are career paths, charity runs, and what some marketers are doing wrong.

Please listen responsibly and check out our resources below.

Episode Resources

What makes a good marketer? - https://blog.netline.com/what-makes-a-good-marketer-insights-and-tools-from-the-2024-marketing-mastery-workbook/ 

4 ideas for your 2025 strategy - https://www.logica-digital.co.uk/post/keeping-up-with-digital-marketing-trends-4-ideas-for-your-2025-strategy 

Why we say no to vanilla by Studio Kraken - https://studiokraken.co.uk/news/why-we-say-no-to-vanilla/

Interested in appearing on our podcast as a guest? We're looking for season four stars to spotlight – if you're up for authentic, open conversation and ready to share your brilliant thoughts and ideas, get in touch today!

About Paul Evans

Paul Evans is the founder and consultant CMO of SixtyForty Marketing. SixtyForty Marketing acts as an independent consultant CMO to Adtech, Data and Media businesses, specialising in growth and category strategies, go-to-market value propositions and marketing. 

Paul is a scale-up commercial leader within the adtech and media industries, with more than 20 years of senior international B2C marketing and media specialist experience at businesses like Vodafone, Emirates, Xbox, Nike and Kimberley-Clark. He’s a board advisor, NXD and investor to start-up businesses, supporting founders and leadership teams with strategic and operational planning, commercialisation and go-to-market activation. On top of that, Paul is also a Guinness World Record Holder (yes, really – just ask him!)

Connect with Paul: https://www.linkedin.com/in/sixtyfortycmo/

SixtyForty Marketing: https://www.linkedin.com/company/sixtyforty-marketing/