Data Privacy Day 2025: Industry insights

“Put Privacy First” is the theme of this year’s Data Privacy Day, which falls today (28 January).

This year’s rallying call-to-action comes as the double-edged sword of artificial intelligence means companies are dealing with more data than ever before and therefore potentially exposed to more risk, be it on the consumer or via tighter data regulation across the world.

Here, our industry experts share their latest insights on what all businesses should be doing to put strong data privacy policies and systems at the heart of their operations…

Anoop Ramachandran, Chief Technology Officer, Preciso

“As a CTO, I understand that data security and privacy aren’t just internal concerns; they are fundamental to our relationships with our partners and clients.

“At Preciso, we see data protection not as a burden, but as a shared responsibility and a key differentiator in a competitive market.

“Our approach is designed to build trust, ensure compliance, and foster a culture of security, which we encourage our partners to embrace.

“A good data privacy strategy should be based around four key pillars:

“Transparency and Open Communication: so that partners understand your security framework and align their own security measures with your stringent standards.

“Adherence to Industry Standards and Regulations such as GDPR and other regional requirements.

“Vendor Validation: You should only interact with certified vendors. In our case, we allow traffic solely through vendors certified by the IAB Vendor List.

“Publishers also have the ability to specify approved vendors for European users. This process involves thorough cross-checking throughout the bidding process to ensure compliance.

“Data Encryption and Security Protocols at all levels: This ensures that data is secure and unreadable without proper authorisation. You should also encourage your partners to adopt similar practices.”

Joakim Antonsson, Chief Technology Officer, Brand Metrics

“One question everyone in adtech is starting to ask themselves is: how much data is it reasonable to collect, store and process?

“But the reason for the question isn’t all related to privacy. It also stems from the realisation that collecting, storing, and processing data has a massive carbon footprint, in the same ballpark as the airline industry.

“Our hope is that in 2025 we are leaving the current paradigm, which has long been to collect and store as much as we can get our hands on, in case one day we crack how to monetise it, and move into one in which we do what we have to do, and no more.

“This moral debate is focused primarily on sustainability and decreased carbon emissions, but if it can play a part in solving privacy issues along the way, it will benefit all of us.

“Brand Metrics is a no Personal Identifiable Information (PII) company with a Minimum Data Strategy.

“We hope that this is the path everyone starts to follow in 2025 – both for privacy reasons and for the love and protection of our one shared planet.”