Larraine Criss, COO at Preciso, offers a guide to native advertising and explains why so many advertisers find it so much more effective than standard banner ads

‘Mic Drops’ is a series of industry interviews conducted by The Digital Voice™. Here, we meet Peter Wallace, General Manager, EMEA at GumGum, to discuss the contextual intelligence company’s Hang Time ad format.

Here, Jake Ness, Client Solutions Director at esbconnect, offers some insights and ideas to advertisers and brands before they jump onto the first technology-based solution that comes along…

Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.

Sara Vincent, Utiq Managing Director, UK, makes the case for offering users authentic consent.

Last week saw the second running of POSSIBLE in Miami Beach and the biggest names in the industry gathered in the Florida sunshine to hear from the likes of Bozoma St John, Michael Kassan and Pitbull. As ever, NDA was on hand to record the thoughts of those at the event.

“Today, if you're trying to baseline your carbon impacts from your media investment with a view to making reductions because you've set a corporate goal around scope 3 emissions decreasing, your baseline data is inevitably inaccurate. It's very difficult for you to then show progress against that baseline,” Hannah Mirza, CEO of the Responsible Marketing Agency, tells The Current.

AdExchanger spoke to several sources who have been testing the Privacy Sandbox about the most contentious points of the new technology and where Chrome’s quest for a cookie alternative should go from here.